Tips to find new customers through social media

For a number of brands in the market, social media has now become one of the major sources of pulling in new customers. Different businesses and establishments need to come up with different advertising and marketing strategies to drive an every-day user of social media like Facebook or Twitter,  into their websites and make him/her their new customer. Read on further to know how to find new customers via social media.

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Steve Appleton, Micron CEO dies in plane accident

Steve Appleton 51, CEO and Chairman of the Board of Micron Technology, was killed in an aircraft mishap, Friday morning at around 8:30 AM, in Boise airport, Idaho.

According to witnesses, Appleton attempted to take off his fixed wing experimental aircraft and after a while, he landed back and flew for the second time. While his plane was up by about a few hundred feet, witnesses claimed that it lost momentum and began to take a plunge. He was the only one on-board and has been recorded to have made a distress call to Boise airport control tower, before his plane smashed on the ground.


Photo by: Micron Technology

Meanwhile, in a press release, Micron confirmed that Appleton was indeed killed in the plane crash and that the company will give more of the details in connection with Appleton’s death later.

Micron Technology, Inc., is one of the world’s leading manufacturer of high-tech semiconductors. With its worldwide operations, Micron sells a full range of DRAM, NAND and NOR flash memory, packaging solutions and semiconductor systems, essential in advanced computer systems, consumer and mobile electronics, networking products and many others.

It can be remembered that today’s crash is already the second aircraft tragedy for Appleton, an avid aviator who is known to have performed aerial acrobatics.

Renowned for his “passion and energy” around Micron community, Appleton started working for the semiconductor firm in 1983, shortly after graduating at Boise State University.  He was first assigned in the production line on a night shift, and later rose to the ranks to hold key different important positions in the company. He became production manager, director of manufacturing, vice president of manufacturing, until he assumed the position of CEO in 1991.

A key manager and talented leader of a global technology company, Appleton leaves behind his wife, Dalynn and four children.