Pricing table performs an important function in a business website. It plays a very significant role of helping people decide to avail the products or services that the company are selling. Being an element of web design that would finally seal the deal, and provide the company with returns of its investments, it therefore follows that extra care must be taken to make it perform effectively. To make that happen, the designer must not only take into consideration the aesthetic aspect of the design like the colors, typography and the icons employed, but the usability of the pricing table as well.
Right now, among the trends in pricing table design is the use of columns as opposed to horizontal layout. This technique allows for easy comparison of products since they are all displayed side by side. In so doing, it is beneficial to highlight the differences and special features of the items. A great way to do it, is to place the distinctive characteristics at the topmost row, leaving the lower portion for common features. This way the visitors would know the difference from the start.
Also, a good practice is to actively recommend the best product by making it more prominent on display or through the use of some icon, call to action or other visuals. Furthermore, making the price standout helps customers decide insofar as it is the factor that affects buying decisions the most. You can take care of this aspect of pricing table design by using a larger font for the price so that they will be noticed easily. Lastly, it is recommended that pricing table designs must not be loaded with so much textual detail and visual icons and more, that the essential aspects of the products become obscured. On the other hand, a pricing table should not be short of information that customers should know about inorder to decide. There must be a balance so that they become effective as they should be.
In this article, we are sharing with you different styles, techniques, designs and presentation approaches by which pricing tables are displayed. You will notice how designers present the data and use visual elements to convey the purpose of the pricing tables. Check them out and see if they are worthy to be considered for your next pricing table design that you can easily create using some free pricing tag and table psd templates. Enjoy!