Shareaholic has already released the results of its study, and it shows greater volume of referral traffic driven by Pinterest last January 2012, than Google+, YouTube and LinkIn combined.
Comparing the growth rate posted by Pinterest last December 2011, its January 2012 figure is higher at 3.6% against the 2.5% it made a month before. While Pinterest is experiencing a boost in its referral traffic statistics, Google+’s on the other hand dropped. YouTube and LinkdIn, however, both experienced a slight increase. YouTube now has 1.05% share of referral traffic, up by 0.07% of its previous 0.98% rating. For LinkedIn, a 0.02% growth is what it got for January 2012.
Photo by: Shareaholic
Meanwhile, Facebook, although ranks number one with 26.4% of traffic referral coming from it, only managed to grow by 1%, way below Pinterest’s 3.6% mark. These are all based on the data coming from more than 200,000 publishers with an aggregated unique monthly visitors of 260 million surveyed by Shareaholic.
To date, Pinterest is the fastest growing social networking site ahead of Facebook. It works like online pinboard where its users can organize and share things that they discover on the web to others. Overtime, it looks like a specially selected collection of items that can help friends discover their likes and interests.
With all these developments, it is interesting to know what will happen next, and what changes would the management of these social media sites adopt, in order to gain more shares in traffic referral. With the impending IPO of Facebook this coming weeks, and the rise of Pinterest, it is very exciting to know what the statistics will say next. Let us just wait and see.
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